Not all media partners, nor their capabilities, are alike. Once you answer these questions, you’ll choose a team qualified to meet your specific marketing needs.

Steps to Choosing a Production Partner

1. Define your Message, Audience & Distribution Method – Before you consider partnering with a video production company, be sure the intent of your video is clearly defined.

The arguments for video are compelling; still, you should determine whether you need a video for corporate branding, product demonstration, employee training, or some other type of video.

2. Once you define your company’s needs, define your audience. Will your video be directed exclusively at your current or potential customers? Employees? Viewers? Are you reaching your widest target audience?

3. Once you’ve decided on the message and audience, you must choose your preferred platforms for distributing your video. Perhaps you have a network of sales reps who would integrate the video vs. PowerPoint presentations during face-to-face sales meetings? Will your video be seen exclusively at tradeshows? Training? Education? For example:

i. If you are interested in the production of a training video, will your video be seen by new employees on DVD format only or would you like to also stream your content online in a password-protected environment?

ii. If you are interested in the production of a marketing video, would you like the video to stream from the front page of your Web site?

iii. If you are currently mailing print brochures to prospects, are you interested in enhancing your print brochure with a CD-ROM video brochure?

iv. Are you interested in distributing your video by email?

v. Our consultants will help you make these decisions, and customize your production, with your intent and budget in mind.

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