Every day, millions of advertisers trust in the power of online video for their advertising needs. The market is expected to grow almost 70 percent in 2008 and continue a steady growth rate over the following years. Online video is proving to be the preferred online advertising technique by today’s marketing and advertising professionals.

Local businesses are quickly adopting online video advertising to market their locations and services on local search websites, online directories, Internet yellow pages, and search engines. Online video advertising spending from this group is expected to reach over $5B in the next five years.

If you want your advertising campaign to generate results, then you should definitely consider adding online video advertising to your mix. 1 out of every 2 viewers take action after watching an online video ad. Your investment is safe with online video.

Viewing video online is consuming the web as we see it whether you like it or not. Some prefer text content over video in most cases, and that's ok as well. I don't think text is going anywhere, but demand for video is on the rise from both consumers, and businesses looking to stay on top of their marketing. Just like not all text is great, not all video is great, but when done well, you will find that it offers plenty of reward.

Bad videos are a turn off for viewers. They must have value. Otherwise they'll be viewed as a waste of time. If viewers see your videos as a waste of time, this is generally going to equate to wasted time on your part as well, and chances are that you put a whole lot more time into your videos than any viewer will. But even worse, if your videos are perceived as a waste of time by viewers, it's going to reflect negatively on your brand, or at the very least upon your ability to offer useful and informative content.

Remember, while the rise in online video popularity is certainly evident, many people would just as soon obtain the information they're looking for with text. In fact, this is a good reason to offer truly unique content with your videos. Developing a reputation for having solid unique content with them will give people a reason to view them. The most effective videos provide a user experience that simply can't be duplicated in text.